|
Click Here
for more Articles
|
|
|
|
Articles
and Internet Branding: 5 Steps to Success
|
|
by:
Dina Giolitto
|
Are you ready to become an internet marketing expert? Are you ready for
a massive conversion rate plus unlimited residual streams of income for
your web-based business? Excellent! I'm here to focus your mind on the
job at hand. Today you will learn how article marketing is the means to
the end, and that end is PROFIT.
Web marketing success happens one project at a time. The formula we're
about to discuss works best when your product is information-based.
Meaning, if you're an expert in your niche, other people are going to
want to learn Your Secrets. You can use this to your advantage- by
creating marketable products that deliver information (your Secrets) to
customers who are willing to pay for it. You will then use web articles
to lure in your prospects.
How will you go about this? Take it one step at a time.
Step 1. Select a niche market. What are
your interests? Where does your expertise lie? Wherever that is, is
where you will focus your next marketing project. Let's say it's real
estate. Your Marketing Mission is: make your name recognizable within
the realm of real estate. Build yourself up as an expert in the buying
and selling of property.
Step 2. Create an online persona and brand for
your business. For continuity's sake, let's go with the real
estate example. Suppose you want to be known as the Inside Expert on
house flipping for profit. Sounds like a great plan to me! Now grab
yourself a web designer and a great copywriter and get going on
perfecting that image of you as the Real Estate Go-To Guru!
Step 3. Develop an informational product that
readers can buy directly from your website. You've seen those
kits that all the Experts are selling, right? Who told you that you
can't sell one on your website? Nobody. So, get going. Start pulling
all nighters if you have to, just get that kit written and make it
powerful so that your buyers will go, WOW! I can't believe what I
learned from this guy/girl, and for such little money! Hire a
ghostwriter, if you really want to get this project cracking. Either
way, as Nike says: Just Do It.
Step 4. Write articles to build your credibility.
If you've been reading my "series of internet marketing articles" in
order, you'll already be familiar with the concept of article
marketing. This is where you use an Article Distribution website like Ezinearticles.com
to help deliver quality articles to end users who will feature your
articles.
(Note: I listed this as Step 4, but really your articles should be
flowing as early as Step 2.) As part of your brand-building strategy,
stream a steady flow of web articles to content-hungry webmasters who
fall into your topic category, who will then spread your sage advice
all over the internet. If you're burdened with time constraints, hire a
ghostwriter to do this work for you. At the end of the articles,
include a bio that directs them to your website. From there, they can
learn more about you and what you can offer them.
Step 5. Direct your customers to a sales letter
that teaches them about your product. Again, you can do this
with article marketing. An easy scenario to follow: You write an
intriguing article featuring five tips on how to gauge the real estate
market. At the end of the article is your bio, which directs the reader
to a link where a sales letter page opens. That sales letter will then
contain certified testimonials from happy clients and customers of
yours. All of this will further enhance your reputation as a qualified
expert.
The final outcome: clicks to your website, where visitors use PayPal or
another easy money transer in exchange for your informational product.
The profit's in your pocket. Beautiful! YOU DID IT! Give yourself a pat
on the back. Take a vacation!
Of course, if you're going to be an internet expert, it's a smart idea
to create multiple areas of expertise for yourself in more than one
niche. Again, articles are the means to the end. Suppose now that
you're done with your online real estate venture, you've figured out
that Copywriting is another God-given talent of yours that can be
leveraged for profit. Time to create a Brand New Internet Personality!
How will you do this? Easy. Follow the five steps I mentioned above,
only replace each mention of real estate with Copywriting.
Do you see the INFINITE POSSIBILITIES? Good! You've got plenty of work
to do. So stop reading, and start writing those articles!
Copyright 2005 Dina Giolitto. All rights reserved.
About the Author
Find out how crisp, targeted copywriting can make
a world of difference for your business. Dina Giolitto is a Copywriting
Consultant with ten years of experience. Visit http://Wordfeeder.com
for free tips on branding, copywriting, article marketing, and more.
|
|
