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Co-Branding
For More Traffic
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by:
Barrett Niehus
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Co-Branding
For More Traffic
By Barrett Niehus
The opportunity to promote your web site on the internet grows daily.
Unfortunately, so do the number of sites that compete for product
placement and web traffic. As a response to this increased competition,
many savvy marketers are turning to co-branding to provide them with an
edge over their competition. By participating in co-branding programs,
these web marketers can provide more tools, resources and "sticky"
content than their competitors.
A co-brand program is usually an arrangement where a web page, company,
or organization allows a licensee or participant to include the
licensee's logo or brand on the product offered by the licensor. The
benefit to the licensee is increased brand exposure, and the ability to
offer a product that would otherwise be unavailable to their clients.
The benefit to the licensor can be increase advertising revenue, or in
many cases on the internet, increased web traffic. An example of this
type of co-branding would be syndicated stock ticker that could be
posted on your site, and branded with your logo. An example of this can
be found at the Wall Street Trader Co-brand site
http://www.wstraders.com/index.cfm?CobrandApp=1
The opportunities to co-brand on the internet are expanding from
content to actual software and products. IP Ware real estate software
http://www.freetrainer.com/cobrand.htm offers free co-branding and
co-branded web links on the software's start page so that consumers are
exposed to co-branding every time they start the software. The Internet
Toolpad http://www.itoolpad.com/ will actually insert your logo into a
host of freeware for a small charge. There are also a number of
organizations that will accept co-branding in exchange for cross
promotion and increased traffic.
Regardless of the type of co-branding, the benefit in increased traffic
and site "stickiness" is apparent. By using the branding and
promotional resources on the internet wisely, the internet marketer can
offer more options, better solutions, and more attractive content
than their competition.
About the Author
Barrett Niehus with IP Ware Wealth and Income
software http://www.realtysoftware.org Create wealth with real estate
and retire rich today. IP Ware is actively seeking partners who want to
improve their financial status and promote their organization.
http://www.freetrainer.com/cobrand.htm
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