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Corporate
Branding and Professional Logo Design
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by:
Ray Smith
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Any
business with the minimum interest to be successful should concentrate
on developing their corporate image and when I say “any business”, I
mean it, absolutely any business—even if it’s a mom-n-pop shop.
“Corporate image” might be a big word for such small ventures, however,
what I meant by that is how the business wants themselves to be
perceived by their customers. Irrespective of the size of the business
it is very important to determine how do you come across to your
potential customers? How do you compare to your competitors? These
factors are largely determined by your branding and marketing
strategies. Branding tools like logo designs, business cards etc goes a
long way in creating your corporate image. Any marketing communication
material should ideally have your corporate logo on it, which would
give more credibility for your business as well as help your client to
perceive your business as a professional enterprise.
Logo design is an absolutely indispensable part of corporate branding
strategy and should always be assigned to professional logo designers.
A professional logo designer is not just a graphic designer but he
should also have ideas about branding and positioning of business.
Depending on your requirements he will create a logo that would
successfully exude the nature and attitude of your business. He also
needs to understand the media in which you are going to use your logo;
it can be web, print, electronic media (TV commercial etc) or a mixture
of all of these. The logo should be compatible and equally attractive
wherever you might choose to use them. While working on any of our logo
design orders we ( http://www.mycorporatelogo.com/customlogodesign.htm
)always try to capture as much as information possible, from the client.
Basically there are 4 types of logos, glyph, alpha-glyph, alphanumeric
or a combination of any of these. There are a number of factors that
should be looked into to determine what would be the ideal solution for
you. A professional logo designer or a specialist logo design firm can
definitely help you with decision making in this aspect.
Types of Logos
Glyph: This includes symbols, icons, pictures etc that represents your
company. These are most widely used for secondary communication rather
than business logos, except for few like, Apple. Glyphs though used
rarely as logos, if created properly by talented logo designers can be
extremely sophisticated and create a deep impact as a corporate
identity. However, we need to be careful that glyphs need to be done by
well experienced professionals, an amateur attempt can simply male your
logo unattractive and useless and might even cause loss of credibility
to your business.
Alpha-Glyph: An alpha-glyph logo uses a letter from the name of the
company to graphically convey the nature of the business. At times
picking the first letter of the company name and designing it in a
particular way also do this. Ideal examples of this type of logos can
be seen with Extreme Championship Wrestling (ECW), IBM, Honda,
Motorola, and Oklahoma State University. This type of logo is also not
used very commonly and shares the same advantages and disadvantages as
the glyphs.
Alphanumeric: This is a very common type of logos and is also used by
some of the most reputed and well-known companies in the world. To name
a few, Microsoft, Sony, Fed Ex etc. These logos are nothing but the
name of your company written in a unique way with typographical
effects. The typographic treatment gives a unique look to the logo and
there is generally no issue with getting a Trademark. These logos are
comparatively easier for amateurs to create however to get the best
effect from an alphanumeric logo it’s always better to work with a
professional logo designer. Choice of font, color, letter spacing etc
can make big difference in creating an impressive corporate logo.
Combination Logos: This is the most common type of logos and is found
everywhere. Most of these are actually glyph or alpha-glyph with an
alphanumeric company name. It is the arrangement of the company name
and the image and their color combination that plays the most
instrumental role in the effectiveness of the logo. Some good examples
of combination logos are UPS, Red Hat Linux and Intel.
Placing your corporate logo on all marketing collaterals including
business cards, brochures, flyers etc helps you to mark those
collaterals as your company property and establish your corporate
identity.
Logos and marketing materials are integral part of a company’s brand
establishment strategy. A logo done by an amateur can ruin the
credibility of your business in no time but when done by a professional
logo designer can definitely add value to your business. A professional
logo designer can help you to decide which type of logo is best suited
for your business and can make people perceive your company as a huge
corporate house with much credibility even when it might be just an one
man shop.
It’s the image of the company that matters, if you intend to portray a
positive and impressive image of your company go for a professional
logo design today.
About the Author
Ray Smith is a marketing Expert with years of
experience in different industries and specialized knowledge on
branding and internet marketing.
Custom
Logo Design
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