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Internet
Branding
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by:
H. Vanoy Barton
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Internet Branding
by
H. Vanoy Barton
In the beginning there was traffic. It was easy to come by in 1993.
Publish a web site and the entire web world would know about it and
visit within a month. In fact in the days of yore one could visit every
site on the Web. I know. I've done it several times.
And the offline saw that traffic was good and they came - by the
millions. Thereafter publish a web site and you would be lucky to have
any hits other than your own development hits within a month. And the
people knew that traffic was good, yet they had little, or none.
Challenge spawns opportunity. Hence directories and search engines
arose and the people rejoiced for the millions could now be found. And
so the first iteration of the Web passed and the found and the lost
were as one - eventually indexed.
Commerce and competition arose, as it always does with every
technological advance, business models decried the wild west confusion
of the web and mandated order and profit. And the traffic remained good
yet the people lamented because the ecumenical nature of traffic was
replaced by the bought and the paid for. And the major brands rejoiced
for the traffic was good and it could be bought, tamed and redirected.
Yet, throughout it all the pioneers and the foolhardy and the diligent
and the brave remained steadfast, for they had become digital in their
outlook and on was the state of the Web. The traffic increased, though
not for all. Traffic is the river that always flows. And so the second
iteration of the Web passed and the lost were further still and the
found paid with money or arduous labor.
And the third iteration dawned and Google became the word bandied
throughout the land. The clouds thickened for many and cleared for
some, a new term arose in the digital land, although long a staple in
the of the analog. The term is brand and the nature of it will continue
with the next episode.
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copyright 2005 H. Vanoy Barton. You are free to utilize this article on
your website or ezine as long as no changes are made to article, author
byline is included and the following live link is included:
Article courtesy of This Is Info http://www.thisisinfo.com
About the Author
H. Vanoy Barton, a fifteen year veteran of the
Internet is founder of This
Is Info.
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